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SUMMARY:Book Signing + Talk with April Greiman
DESCRIPTION:Free\nOn Thursday\, July 8th from 6:30 to 8:30 PM\, please join us for a conversation with April Greiman on the launch of her latest book\, WhiteSpace: April Greiman Photography\, an arresting collection of 34 digital photographs and short writings by 25 women in design\, art\, architecture and poetry\, on the abstract subject of whitespace. “WhiteSpace is like a trip to the desert with April and her wonderful colleagues. A master class in shadow and light\,” writes Laurie Haycock Makela in the foreword.  During the evening\, April will be joined by contributors to the book\, including Frances Anderton\, for a series of readings and insights into April’s use of bold color and negative space\, breaking boundaries in art\, design\, and architecture throughout her career. \nREGISTER HERE \nWith an international reputation in art and design spanning decades\, Greiman’s WhiteSpace is her first self-published book of photography\, and as a result\, is impeccably designed using a variety of papers and textures. This intimate book not only reveals her personal vision of space and light\, but highlights her deep friendships with creative women colleagues. Their extraordinary insights\, combined with Greiman’s sublime imagery\, create a rhythmic meditation on emptiness\, openness\, beauty\, fear\, and a multitude of provocative perceptions. \nWritten contributions by : Lita Albuquerque\, Frances Anderton\, Jan Angevine\, Marian Bantjes\, Lyn Bradford\, Judith Cahen Crouwel\, Donatella Cusmá\, Andrea Dietz\, Tibbie Dunbar\, Kristin Feireiss\, Karin Fong\, Carolien Glazenburg\, Nikki Gonnissen\, Jia Yi Gu\, Karin Hibma\, Gere Kavanaugh\, Suzanne Lacy\, Anette Lenz\, Laurie Haycock Makela\, Ilaria Mazzoleni\, Jennifer Morla\, Kali Nikitas\, Louise Paradis\, Paulette Singley\, Elisabeth Workman \nABOUT APRIL\nTransmedia designer April Greiman has pushed graphic design into new dimensions\, from the built environment to augmented reality (AR). Greiman’s designs are among the first digital graphics ever made\, and her innovative use of advanced digital technology has made her a leader in the design world. \nApril Greiman is a thinker\, designer\, and artist whose transmedia work addresses all areas and scales of design from communications to textiles\, architecture\, and new media. Greiman’s design studio Made in Space is a unique contributor to the design world that challenges interdisciplinary boundaries and investigates the intersection between art and design. Greiman’s publication\, ‘WhiteSpace’ includes her photography and important pieces of written work from 25 women contributors. \nGreiman is currently a tenured professor at University of Southern California (USC) Roski School of Art and Design. \n@aprilgreiman (instagram)
URL:https://helmsdesigndistrict.com/event/book-signing-talk-with-april-greiman/
LOCATION:Helms Design Center\, 8745 Washington Boulevard\, Culver City\, CA\, 90232
CATEGORIES:News
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DTSTART;TZID=America/Los_Angeles:20171026T180000
DTEND;TZID=America/Los_Angeles:20171026T200000
DTSTAMP:20260528T123005
CREATED:20171016T181838Z
LAST-MODIFIED:20171023T151847Z
UID:10000189-1509040800-1509048000@helmsdesigndistrict.com
SUMMARY:LA Design in the Age of GLOW: The Eighties!
DESCRIPTION:Free\nTHIS EVENT IS SOLD OUT \nJoin us on Thursday\, October 26 from 6 to 8 pm\, as we welcome Louise Sandhaus and a panel of 1980s design giants – April Greiman\, Jeri Heiden\, Jayme Odgers\, Paul Prejza\, and Peter Shire – to remind us of the iconic LA design heyday and explore the motivations and design scene of this moment. \nIn the 1980s the world’s design eye did a double-take as it swung from New York and Europe to Los Angeles and the west coast. It was bright! It was fun! It glowed! Full of swashes\, squiggles\, pixels\, and teaming with attitude and freshness\, LA was shining. April Greiman was creating a new visual language via the freshly-released Apple Mac computer; Jayme Odgers’ new wave design and experimental collage photography was making the scene; Peter Shire gave tangible ceramic form to a California vibe; Sussman/Prezja’s design for the 1984 Olympics may have garnered more global attention than the sports themselves; all of which was accompanied by the visual sound track of album cover design and art direction by Jeri Heiden. \nPlease RSVP as space is limited. \nFree Valet Parking is located inside the interior parking garage at 8711 Washington Boulevard\, next to the Room & Board showroom. \nReception: 6:00 pm | Discussion: 6:30 \n  \nAbout the Panelists: \n\nApril Greiman\nIn the ’80s I was the two inches taller\, long curly-haired director of CalArts Visual Communications Program\, with clients such as; Pacific Design Center\, Ron Rezek Lighting\, MoMA\, Fortuny Museum Venice\, Walker Art Center (Graphic Design in America exhibition branding; Design Quarterly Magazine) and Sci-Arc’s first identity branding. Additionally\, my introduction into the built environment projects began with Barton Myers Architects working on the environmental and graphics package for the Cerritos Center for the Performing Arts. Working in photography\, video\, computer and hybrid processes\, a completely wacky body of work and interests helped me pioneer a career\, which\, to this day\, is hard to live down but rewarded me with inclusion in Apple’s first documentary film\, Mac@30. \n\nJeri Heiden  \nJeri Heiden started as a junior designer at Warner Bros. Records in 1982 and rose to VP\, chief art director in 1986. She designed packaging\, merchandise and advertising campaigns for artists on the WB roster\, in addition to supervising and growing the art department. a-ha\, Brian Wilson\, Chris Isaak\, k.d. lang\, Madonna\, and Van Halen are among hundreds of artists she has collaborated with. \n  \n\nJayme Odgers\nBy the 1980s\, I moved from doing graphic design (1964-1973) to becoming a photographer. Of course\, I couldn’t forget the designer in me\, so I became an unwitting photo-designer starting in the mid-1970s. My concerns were about combining graphic design’s up-down-left-right\, with photography’s foreground-middle-ground-background. \n  \n\n \nPaul Prejza\, Sussman/Prejza\nIn 1980\, Sussman/Prejza was on the threshold of momentous growth and becoming a major player in environmental graphic design. They had just landed two new clients who would provide them with a significant portion of their work over the decades – working on office buildings and retail shopping centers. Paul\, had been working full time at Deborah Sussman & Co. for six years and before that moonlighting there for three years.  The firm was incorporated and renamed Sussman/Prejza & Co in 1980.  The 80s would be the most significant decade of their careers. They created the image. They WERE the image. \n\n \nPeter Shire\nThe 1980s: 80 solo exhibitions (some very good\, and some better: completed 30 public sculptures; and collected by 40 public institutions. I am !! years old\, and I have tied my shoes 18\,528 times (more or less) since I was 5 years old. My friend Ettore Sottsass\, described my work as plainly as I see it. His work is\, “sort of a collage\, a sort of unstable collage of more or less broken geometric volumes\, more or less broken mathematical surfaces\, and then there are lines crossing everything and there are memories on top; most of the time the memories are of pale Californian colors and landscapes\, maybe of beaches\, or of sundaes\, or maybe of Sundays with candy-girls skating all around.”
URL:https://helmsdesigndistrict.com/event/la-design-in-the-age-of-glow-the-eighties/
LOCATION:Helms Design Center\, 8745 Washington Boulevard\, Culver City\, CA\, 90232
CATEGORIES:News
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