We’re excited to launch a brand-new campaign at Helms Design District—Sidewalk Stories—a visual celebration of the vibrant shops, restaurants, and showrooms that make our community unlike any other.
More than just a destination, Helms is a place where history, creativity, and connection converge. And while we’re home to a mix of independent retailers and national brands, our neighborhood feel is unmistakable. That’s what Sidewalk Stories is all about—highlighting the people, places, and personalities that bring the Helms campus to life.
Helping us tell these stories is someone whose creative roots run deep in our district: artist and longtime Helms tenant Nancy Nimoy.
Come for the history. Stay for the everything.
The first in the series kicks off with a nod to our rich and layered past. Helms has long been a hub of craftsmanship, innovation, and design, and that legacy still echoes throughout the district today. With a playful tagline — “Come for the history. Stay for the everything.” — we’re inviting both new visitors and longtime fans to explore the many reasons to love Helms, from the past to the present.
Meet Nancy Nimoy
We couldn’t have asked for a better creative partner for this campaign. Nancy Nimoy has been part of the Helms Design District community for more years than we can count, an integral thread in the creative fabric of our campus.
Known for her keen eye, vibrant color palette, and unmistakable sense of humor, Nancy has a unique ability to capture the spirit of people and places with warmth and wit. Her work spans everything from book jackets to theater posters to fashion campaigns, and now, it’s bringing the story of Helms to life through illustration.
Whether she’s painting on canvas or sketching on an iPad, Nancy brings a sense of discovery to every project she touches. Through this series, her distinct artistic style will spotlight the eclectic mix of makers, proprietors, and experiences that define Helms.
What’s Next
Sidewalk Stories is just beginning. Over the coming weeks, we’ll unveil more illustrations that showcase the heart of our district, each one inspired by real people and real places that make Helms so special. From cozy restaurants to design-driven showrooms, expect stories and snapshots of daily life in our creative community.
We’re proud to collaborate with Nancy and can’t wait to share the full series with you.
Follow along on our website and social media as we roll out this celebration of community, creativity, and connection, one illustration at a time.